Innovation solves an age-old debate: Seat up or seat down?

How do you create awareness for a new app? Engage users with an interactive contest that allows them try before they buy.

THE ASK

Increase awareness about the new Swish app and get users to download and use it.

THE IDEA

Anytime users say “turn on Swish”, Alexa will accordingly put the toilet seat up or down. A digital audio spot explains how the technology works, a poster including a QR code invites users to download the app, and users are enticed to “try before they buy” with an interactive contest. During a week-long promotion, each time the app is activated a tracking system will log it. The users with the highest count will enjoy the app free for an entire month and be entered into a drawing. One lucky user will be selected to enjoy the app free for a year.