KIND bars

How do you differentiate a healthy granola bar from it’s main competitor and make people want to eat it?

Illustrate all the silly things we do striving for health and taste, and how KIND makes it easier.

Redefine what’s kind

THE ASK

Differentiate KIND bars from their main competitor.

THE IDEA

Capture viewers’ attention with quick YouTube ads that poke fun at all the things we do in the name of health. The videos pinpoint how these choices and behaviors really aren’t kind to oneself, while choosing KIND bars is being kind to your body.