social SNKRS app
SNKRS app Rizz challenge
How do you get teens to use your shopping app over other apps and sites?
Leverage Homecoming and invite them to participate in the Rizz challenge.
Shopping reinvented
Nike is looking to encourage teens to download their SNKRS app to shop for their products.
THE IDEA
Leverage the Homecoming game and dance season. First, capture users’ attention with splashy images of the latest styles. Then, highlight the virtual try on feature of the app that allows users to download a photo of their homecoming outfit and then “try on” different shoes until they find the perfect match. Last, users were encouraged to take the “Rizz” challenge” whereby they upload a Tik Tok video of their best homecoming dance moves while wearing their new kicks.