Nicorette

How do you convince smokers that Nicorette products are a better solution than the long-term effects of smoking?

Create Would you rather scenarios that poke fun at positive side effects with Nicorette products as compared with the negative side effects of smoking.

Turn a negative into a positive

THE ASK

Get smokers to commit to Nicorette products to help kick their smoking habit.

THE IDEA

Flip the script. With several Would You Rather scenarios the seemingly negative side effects of using Nicorette were called out while showing that when compared with the negative side effects of smoking, they’re actually positive effects.