Cochlear implants; video script
Cochlear implants
How do you reach potential patients who may be good candidates for cochlear implants but may be uninformed and reluctant about the procedure?
Engage them with a relatable video script that illustrates the advantages, how they work, and next steps.
What’s that you say?
THE ASK
Reach individuals with hearing loss who may be good candidates for cochlear implants, explain how they work, and remove fear or misunderstanding about the procedure.
THE IDEA
Use Facebook to identify target patients and create a relatable before and after video clip that shows daily situations highlighting the downsides of life without cochlear implants as well as the improved quality of life one can enjoy with them.
This video provides an explanation of cochlear implants and how they can be beneficial.
Audio Visual
1.“Dear, I asked you to take out the garbage 30 minutes ago.
Dear? Dear? . .
2. There may be times you’re happy not to hear so well, Man at family gathering with blank
like when your wife is nagging, but there are expression because he can’t hear any of
other times it can be really isolating. the conversation taking place around
SFX: background conversation, dishes clattering him.
3. Hearing aids can be frustrating for other reasons too. Soft blur of previous scene as transition
to next scene.
4. Having to replace the batteries and finding the right kind Man sorting through batteries growing
can be frustrating. frustrated because he can’t find the
SFX: batteries clinking together as they’re sorted through right kind.
5. So can remembering to remove them when you shower Man finishing shower and then trying to
SFX: running water dry off hearing aids and get them to
work, but failing and becoming
frustrated, throwing down the towel
6. More than these annoyances and inconveniences, Man fiddling with hearing aids trying to
perhaps your hearing aids simply aren’t allowing you to hear watch tv, but to no avail
very well anymore
SFX: tv noise going in and out, overlaid with static as
hearing aids turned off and on
7. You may be a good candidate for cochlear implants Couple visiting with doctor
8. They work when a portion that is implanted inside the ear Diagram showing how the process works
canal sends electronic pulses to the auditory nerve.
These are then transmitted to the brain to be “decoded”
as sound.
9. With your new cochlear implants, reclaim dining out, Couple enjoying meal at restaurant
SFX: background restaurant music
10. and time with your grandkids Granddad playfully tossing young child in
SFX: children’s happy squeals and laughter the air
11. Re-engage in the conversation. www.enthealth.org (live link)
Visit www.enthealth.org now to see if
cochlear implants are right for you.
